Corporate Identity (CI)

Every organization has its own character. This character cannot be concealed; neither can it be faked to its customers, or employees.

The character of the organization unfolds from its marketing philosophy, business objectives, style of management, and communication.

Corporate Identity is an integration of the external and internal image of the organization. If we want to achieve any change in the organization we cannot effectively plan or implement it without taking into consideration the organization’s identity and character.

Our conception of Corporate Identity is beyond “brand name” and “external communication”. It includes development of the key processes in the company, which will confirm its identity towards the customers, business partners, and employees.